You’ve learned the installation skills, you’ve invested in equipment, and now you’re staring at an empty calendar wondering where the actual customers are. Getting your first epoxy flooring clients is harder than the technical work nobody teaches you how to market a service most people don’t even know exists.
Here’s what actually works when you’re starting from zero.
Best Marketing Channels for New Epoxy Businesses
Not all marketing channels produce the same results when you’re new. Here are the four that get you customers fastest:
Google Business Profile (Start Here)
This is free and gets you in front of people actively searching for flooring contractors. Set up your Google Business Profile immediately, upload before/after photos weekly, and ask every single customer for a review. New installers can book 3-4 jobs per month from Google alone within 90 days.
Facebook Marketplace and Local Groups
Post your work in local buy/sell groups and home improvement communities. People browsing these groups are homeowners looking to upgrade their properties. Include real pricing don’t make people guess. A garage floor post with “$1,200-$1,800 for a standard 2-car garage” gets more responses than “DM for pricing.”
Nextdoor
This platform is underrated. Neighbors trust recommendations from neighbors. Post completed projects, offer neighborhood discounts when multiple houses book together, and respond to every home improvement question even if it’s not about flooring. Visibility builds trust.
Direct Partnerships
Partner with businesses that already have your customers. Realtors staging homes, property managers, garage door companies, and concrete contractors all work with people who need floors. Offer them a referral fee or do their personal garage at cost. One good realtor partner can send you 2-3 jobs monthly.
Your First 90 Days: The Cold-Start Strategy
When you have zero reviews and zero portfolio, you need a different approach than established companies.
Months 1-2: Build Your Portfolio
Offer discounted “portfolio-building rates” to get 5-10 projects completed. Be upfront about it: “I’m building my local portfolio and offering 30% off in exchange for photos, video testimonials, and a Google review.” Target friends, family, and their networks first. Real photos of real local projects beat stock images every time.
Month 3: Raise Prices, Leverage Social Proof
Once you have 5+ Google reviews and a gallery of local work, return to market-rate pricing. Use your reviews everywhere in ads, on proposals, in Facebook posts. Social proof is the only thing that closes sales when you’re competing against installers with 10 years in business.
Building Your Online Presence
You don’t need a fancy website on day one, but you need something. A one-page site with your services, pricing ranges, photo gallery, and contact info is enough. You can build this yourself on Wix or Squarespace in a weekend.
What matters more than design is showing up when people search. Post every project on Google, Facebook, and Instagram the same day you finish. Use local hashtags and tag the city.
If you’re looking for structured help on the business side not just installation that’s what we cover in our 3-day training program alongside hands-on technical training.
What Doesn’t Work (Save Your Money)
Skip Angi and HomeAdvisor when you’re new. You’re paying $30-$60 per lead and competing against 5 other contractors for the same customer. Those platforms favor established businesses with hundreds of reviews. You’ll burn through $500 before landing one job.
Paid ads also don’t work well early on unless you have a portfolio and reviews. Nobody clicks an ad from a company with zero social proof when organic listings have 50+ five-star reviews.
The Honest Truth About Your First Year
Your first 10 customers will come from people who already trust you or from heavy hustle on free platforms. Plan for 3-6 months of inconsistent work while you build momentum. If you need steady income during that ramp-up period, don’t quit your job yet do epoxy on weekends until you’re booking 2+ jobs per week consistently.
Frequently Asked Questions
How much should I spend on marketing when I’m just starting?
Start with $0. Use free platforms like Google Business, Facebook groups, and Nextdoor for your first 90 days. Once you’re booking jobs consistently and have cash flow, test $200-$300/month on Facebook ads targeting your zip code.
How long does it take to get your first customer?
If you’re actively posting and networking, expect your first paying customer within 2-4 weeks. If you’re just waiting for the phone to ring, it could be months. Marketing is active work, not passive hope.
Do I need a business license before I start marketing?
Yes. Get your business license, liability insurance, and LLC set up before you take money from customers. It protects you legally and makes you look legitimate when people Google your business name.
Should I offer free estimates?
Always. Every epoxy installer offers free estimates. If you charge for quotes, you won’t get the appointment. Build estimate time into your pricing it’s part of the cost of doing business.
What’s the fastest way to get reviews?
Ask in person immediately after finishing the job while the customer is excited. Send a follow-up text the next day with a direct link to your Google review page. Make it frictionless and most people will leave one.
Ready to get started in Salt Lake City?
Epoxy Classes Utah is here to help with how to get epoxy flooring customers in Salt Lake City. Reach out today and we’ll walk you through your options, answer your questions, and book a time that works for you.
Call +1 385-483-5154 or visit Epoxy Classes Utah to schedule your Salt Lake City appointment.
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